Less than a third of UK parents read to their children everyday, according to survey
YouGov surveyed 1,000 UK parents and grandparents of children under six years old in August 2012 and found out that 'two-thirds of parents and grandparents (67%) believe that modern technology in the home distracts them from storytelling while just under a third (29%) are too tired for tales, another third (29%) get home from work too late and 22% are busy with other activities at home, the poll for Disney found.
Although just 30% of parents read to their children daily, 51% say story time allows them to spend quality time together and 47% know their children enjoy having books read to them. (Express, 5 October 2012)
As a result of these findings Disney has set up Winnie the Pooh Storytelling Academy.
What is Winnie the Pooh Storytelling Academy?
Disney spokeswoman said: 'We set up the Academy as a valuable online resource where parents and grandparents who face storytelling challenges such as a lack of confidence or distractions can go to pick up tips and tricks from our panel of experts. In this hyper-connected world we want to help them to keep the art of storytelling alive for the next generation via a whole host of media like iPad apps, audio books and the traditional hardback, to create memorable shared family experiences.' (Express, 5 October 2012)
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